The Naughty Bride Says:

The bridal obsession is a rite of passage few brides can avoid. If you as a naughty bride find yourself tempted, it's probably best to embrace the phenomenon, stay within a budget (or more realistically, within double your budget) and console yourself that it could have been worse. If you spend too much you're in good company, and if you don't it'll be useful ammunition in all future financial arguments with your husband. Either way, you win.